Marketing PRO
online training

Marketing
Strategies:
From Zero to PRO

Master proven niche marketing techniques - from finding profitable audiences to creating high-converting campaigns.

Circle background Marketing professional showing OK gesture

What is this course
about?

This course will teach you how to find profitable niches, create powerful marketing strategies, and outmaneuver your competitors without big budgets - even if you're just starting out. You will get a step-by-step system that will turn a narrow audience into a stable source of income.

Who this course is for

Small business
owners

Who want to escape from competition with the big players and carve out a profitable niche for themselves.

Digital marketers and promotion specialists

Who want to master point strategies for working with narrow audiences and increase the ROI of campaigns.

Freelancers and
consultants

Who want to escape from competition with the big players and carve out a profitable niche for themselves.

Entrepreneurs and
Startups

Who are launching niche products/services and looking for effective ways to bring them to market.

Skills you will learn on the course:

Find profitable niches

Analyze the market, identify untapped segments with high demand and low competition.

Work with data

Use analytics to make decisions: from choosing a niche to creating advertising campaigns.

Set up spot targeting

Accurately find and target audiences for narrow queries.

Launch high-conversion advertising campaigns

Set up effective ads in Google, social networks and other channels with a minimal budget.

Scale a niche business

Develop growth strategies, adapt to market changes and retain leadership.

Apply non-standard promotion methods

Guerrilla marketing, collaborations with micro-influencers, UGC (user-generated content).

Engage niche audiences through content

Utilize SEO, email marketing and content marketing strategies for organic growth.

Course

program

  • Module 1: Introduction

    • Welcome to the course!
    • The importance of a solid marketing strategy
    • Course Overview and Objectives
    • How to Maximize Your Learning Experience

  • Module 2: Creating a unique value proposition

    • Defining Your Unique Selling Proposition
    • Building a Brand Identity that Resonates
    • Creating a Compelling Brand Story
    • Differentiation Strategies in a Crowded Market
    • Aligning Your Value Proposition with Customer Needs
    • Practice File
    • Quiz

  • Module 3: Understanding market dynamics

    • Analyzing Market Trends and Consumer Behavior
    • Case Studies: Successful Market Adaptation

  • Module 4: Strategic planning and goal setting

    • Setting SMART marketing goals
    • Developing a Comprehensive Marketing Plan
    • Budgeting for Success
    • Allocating Resources Effectively
    • Creating a Marketing Calendar for Consistency
    • Practice File
    • Quiz

  • Module 5: Digital marketing mastery

    • Utilizing SEO and content marketing opportunities
    • Leveraging Social Media Platforms for Maximum Impact
    • Email Marketing: Strategies for Engagement and Conversion
    • Effective Blogging and Vlogging Techniques
    • Utilizing Webinars and Online Events
    • Practice File
    • Quiz

  • Module 6: Paid advertising and campaign management

    • Google Ads: Creating Effective Campaigns
    • Social Media Advertising: Targeting and Retargeting
    • Measuring ROI and Optimizing Ad Spend
    • A/B Testing for Ad Campaigns
    • Programmatic Advertising: Automating Your Ad Buys
    • Practice File
    • Quiz

  • Module 7: The foundation of marketing analytics

    • Quantitative vs. Qualitative Data: What You Need to Know
    • Primary Data Collection: Surveys, Experiments, and Focus Groups
    • Secondary Data Sources: Market Reports, Industry Data, and Social Media Insights
    • Data Quality and Cleaning: Ensuring Accuracy and Reliability
    • Data Management and Warehousing: Streamlining Analysis

  • Module 8: Tools and techniques for marketing analytics

    • Introduction to Statistical Analysis and Probability Basics
    • Descriptive Statistics: Understanding Data Patterns
    • Inferential Statistics: Hypothesis Testing and Confidence Intervals
    • Regression Analysis: Uncovering Relationships Between Variables
    • Time Series Analysis: Predicting Trends and Seasonal Changes

  • Module 9: Measurement and optimization of marketing campaigns

    • Setting Clear Goals and Objectives for Campaign Success
    • Tracking Website Traffic and User Behavior with Analytics Tools
    • Measuring Campaign Performance Across Multiple Channels
    • Attribution Modeling: Assigning Value to Marketing Efforts
    • Optimizing Campaigns for Better ROI and Results

  • Module 10: Understanding and predicting customer behavior

    • Understanding Customer Needs, Wants, and Motivations
    • Customer Segmentation: Grouping Audiences for Targeted Strategies
    • Customer Lifetime Value (CLV): Measuring Long-Term Profitability
    • Customer Retention: Strategies and Loyalty Programs That Work
    • Predictive Modeling: Identifying Churn and Upsell Opportunities

  • Module 11: Advanced optimization and analysis

    • Tracking PPC Performance: Metrics That Matter
    • Boosting Quality Score: Proven Tips for Better Rankings
    • A/B Testing Mastery: Optimizing Ads for Maximum Impact
    • Analyzing Campaign Metrics: Turning Data into Actionable Insights

  • Module 12: Cutting-edge techniques and strategies in pay per click

    • Ad Extensions: Maximizing Visibility and Engagement
    • Automation in PPC: Streamlining Campaign Management
    • Advanced Targeting: Reaching the Right Audience
    • Remarketing: Re-Engaging Lost Prospects
    • Hyper-Targeted Campaigns: Leveraging Customer Data for Precision

  • Module 13: Tascling PPC challenges

    • Improving Low CTR: Strategies to Drive More Clicks
    • Reducing High CPC: Cost-Effective Bidding Techniques
    • Advanced Conversion Tracking: Measuring What Matters
    • Landing Page Optimization: Boosting Conversions
    • Overcoming Campaign Fatigue: Keeping Ads Fresh
    • Troubleshooting PPC Issues: Solving Common Problems

How the training will take place

Video lessons

Short and practical lessons with case studies and step-by-step instructions.

Niche breakdowns

Real case studies: how to find profitable segments and avoid mistakes.

Homework

Practice on your own or training projects with verification by experts.

Closed chat

Discussion with experts and like-minded people.

We will be with you

every step of the way!

Your work is supervised by course experts and mentors. If you have any questions - just write to the private chat and you will receive a clear, detailed answer without delay.

You will learn

from expert

practitioners

Isa Metelitsa

Marketing for e-commerce 8+ years in digital marketing, launched 50+ niche brands with $1M+ in annual revenue.

Maxim Gromov

Data-driven marketing and analytics Expert in working with Big Data, ex-head of analytics at marketplace.

Elena Vyazina

Content marketing and SEO for niche projects 7 years in promoting highly specialized brands through content.

Arthur Storm

Marketing Founder of a creative agency working with micro-niches.

Choose a suitable tariff plan

  • $9

    Introductory

    • -2 modules
    • -Video lessons
    • -Homework
    • -Check assignments for errors
    • -Private chat with tutors
    • -Access - 1 week
    • -No certificate
    Start now
  • $38

    Basic

    • -11 modules
    • -Training Materials
    • -Downloadable Resources
    • -Homework
    • -Practice
    • -Checking assignments with errors
    • -Private chat with tutors
    • - Access to the course - 2 months
    • - Certificate
    Start now
  • $43

    Advanced

    • -13 modules
    • -Learning Materials
    • -Downloadable Resources
    • -Homework
    • -Practice
    • -Checking assignments with errors
    • -Private chat with tutors
    • -Access to the course - 6 months
    • -Certificate
    Start now
  • $58

    Premium

    • -Personalized mentor support
    • -13 modules
    • -Training materials
    • -Downloadable Resources
    • -Homework
    • -Practice
    • -Error Checking
    • -Private chat with tutors
    • -Access to the course - 12 months
    • -Certificate
    Start now
  • $520

    Corporation

    • -Groups of 5 to 10 people
    • -13 modules
    • -Training Materials
    • -Downloadable Resources
    • -Homework
    • -Practice
    • -Checking assignments with errors
    • -Private chat with tutors
    • -Access to the course - 12 months
    • -Certificate
    Start now

Testimonials

Maria

owner of a cosmetics brand

Before the course, I was spending huge budgets on advertising without much result. Thanks to the niche analytics and spot targeting we were given, my CAC dropped by 65% and my sales increased 3 times. Now I know exactly how to find "my" clients!

Artem

digital marketer

I used to work only with mass marketing, but the course turned my perception upside down. I found a niche with minimal competition, set up campaigns and received my first order for $5K in 2 weeks. Now I take only niche projects - they are more profitable!

Olga

entrepreneur in B2B services

Thanks to the B2B module, I completely reworked my positioning. Clients now come to me on their own because my offer stands out. In one month I closed 4 big deals that used to go to competitors.

Denis

founder of startup

Guerrilla promotion methods from the course are just the bomb! We launched a viral challenge in TikTok and got 50,000 views and 300+ applications almost without any budget. I didn't expect such growth even from paid advertising.

Alina

freelancer (content marketing)

After the course I switched to narrow niches - and my income increased immediately. Now I charge $2-3K per project, because I know how to do what mass specialists can't do. Plus I got 3 regular clients from the closed chat room of the course!

We will refund your money if the course is not suitable.

Your money can be refunded at any time. During the first three sessions we will refund you the full amount, and from the fourth session onwards we will calculate the refund amount or help you choose another course.

Questions and Answers

Yes! The program is built from simple to complex: the first modules give the basis (how to analyze niches, work with the target audience), and further - in-depth strategies. Even if you've never run advertising, the templates and guides will help you quickly understand

Optimally - 4-6 hours a week (lessons + practice). But you can move at your own pace.

Only basic ones:

  • Google Analytics (we'll teach you from scratch).
  • Social media (Facebook, Instagram, TikTok - depending on your niche).
  • Excel/Google Spreadsheets (for data analysis).

All other tools (e.g. Serpstat, Ahrefs) will be analyzed during the course + free analogs.

Yes! After each module there are assignments:

  • Analyzing a niche on the example of your or training project.
  • Creating UTP and advertising creatives.
  • Setting up targeting (with expert verification).

We give practical tools, but the result depends on your involvement. If you follow all the steps: Find a niche with potential, Create a UTP that "hooks", Launch advertising channels with ROI from 200-300%.